business-to-business writing Archives

October 19, 2012April 15, 2013Business communication, Content Marketing, Inbound Marketing, White papers

The Ideal Length of the White Paper – Part 1

I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: https://www.highermindfulness.com/free-stuff/ (or just click “Free” on […]

September 10, 2012October 22, 2012Business communication, Content Marketing, How to Communicate, Inbound Marketing, leadership, empowerment, emotional intelligence, SuperEQ, Using Stories

Is All Good Communication Content Marketing?

There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided […]

May 7, 2012October 18, 2012Business communication

Good Communication – No Matter the Medium or Message

I have been singing in the local community choir. It’s been great – an opportunity to grow my abilities in a new […]