The Power of ‘Green’ Copywriting
Copywriting (and marketing) is powerful stuff. Done well, it connects people to higher ideals and changes lives and cultures. Take the Nike […]
Category: leadership, empowerment, emotional intelligence, SuperEQ
Pixar’s 22 Rules to Phenomenal Storytelling
Who better to learn about storytelling from than Pixar? And packaged in a great-looking slide deck as well. Simple but powerful graphics. […]
Surprising Words That Get Content Shared on Social Media
Neil Patel at QuickSprout often has some interesting tidbits to share. This one’s an infographic that breaks down the best words to […]
Communicating With Persuasion and Influence
Communicating for social change from SherlockInk
Henry Ford’s ‘plastic hemp car’ from 1941
In 1941, Henry Ford produced a ‘plastic’ car made of cellulose fibers from hemp, sisal and wheat straw. It was lighter than […]
The Intricacies of Green Marketing
When the term green marketing first started being used in the 1980’s and 90’s, the definition was selling products or services based […]
Writing Case Studies As Stories
Exerpt from the article, The Nitty-Gritty of Brand Story Power, originally published on MarketingProfs. Case Studies: Story Power in Action We learn vicariously […]
Global Companies Acknowledging Climate Change As Threat
As a facilitator with Wild BC, I deliver train-the-trainer style environmental education workshops to teachers and other interested parties. Some years back, […]
In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake
Marketing Profs published another article of mine – a 2-parter, “In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is […]
The Death Penalty for Pollution in China
We’re in a period of rapid change concerning environmental and social concerns and the perception of corporate responsibility. In the past, the […]