e-Books & Presentations
Communicating With Influence & Persuasion
Using Ebooks in Content Marketing
Discover the strengths and limitations of the ebook format ie. when is the ebook format best suited to your goals and when not.
Using Ebooks in Content Marketing features successful ebooks from companies and organizations across North America. Discover their strategies and results. Read away to get ideas for using ebooks to spread your message.
Articles & Papers
Ideal Length of a White Paper: Part 2
Fix white papers that are too short. Align your white paper to the right stage of your buying cycle and position yourself as a thought leader.
Ideal Length of the White Paper: Part 1
How long should your white paper be to best communicate your message? Make empowered choices about your white papers based on recent research.
10 Tips for White Paper Success
White papers are still one of the most trusted resources for decision-makers. But not when they lack in quality. This quick-read article provides pointers on how to write quality white papers.
Leveraging Your Case Studies
So you’ve written some case studies … now what? Get ideas to make sure you are getting the full potential from your case studies.
What You Need to Know Before Hiring an Editor
Hiring an editor is not as straight forward as you might think. Read this article to ensure you get what you need before hiring an editor.
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