e-Books & Presentations

Communicating With Influence & Persuasion


Using Ebooks in Content Marketing

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Discover the strengths and limitations of the ebook format ie. when is the ebook format best suited to your goals and when not.

Using Ebooks in Content Marketing features successful ebooks from companies and organizations across North America. Discover their strategies and results. Read away to get ideas for using ebooks to spread your message.

Articles & Papers

Ideal Length of a White Paper: Part 2

The Ideal Length Of a White Paper - Part 2Download now

Fix white papers that are too short. Align your white paper to the right stage of your buying cycle and position yourself as a thought leader.

Ideal Length of the White Paper: Part 1

The Ideal Length Of The White PaperDownload now

How long should your white paper be to best communicate your message? Make empowered choices about your white papers based on recent research.

10 Tips for White Paper Success

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White papers are still one of the most trusted resources for decision-makers. But not when they lack in quality. This quick-read article provides pointers on how to write quality white papers.

Leveraging Your Case Studies

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So you’ve written some case studies … now what? Get ideas to make sure you are getting the full potential from your case studies.

What You Need to Know Before Hiring an Editor

how to hire an editorDownload now

Hiring an editor is not as straight forward as you might think. Read this article to ensure you get what you need before hiring an editor.