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July 4, 2012October 19, 2012Content Marketing, How to Write, White papers

Ten Tips for Business-to-Business White Paper Success

Tip #1: Provide Answers and Solutions Don’t turn your reader off by focusing on your company’s product or service. A white paper […]

July 2, 2012December 7, 2016leadership, empowerment, emotional intelligence, SuperEQ

Improving Business Communications:

Before and After Example   People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and […]

July 2, 2012October 19, 2012Business communication, Content Marketing, Inbound Marketing

Leveraging Your Case Studies

This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just […]

June 27, 2012October 18, 2012leadership, empowerment, emotional intelligence, SuperEQ

Use Metaphors to Communicate Complex Ideas

Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating […]

May 24, 2012April 15, 2013leadership, empowerment, emotional intelligence, SuperEQ

Status of the White Paper: Is It Still Useful As a Marketing Tool?

You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, […]

May 10, 2012July 17, 2012leadership, empowerment, emotional intelligence, SuperEQ

Social Media Overwhelm

I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But […]

May 7, 2012December 7, 2016leadership, empowerment, emotional intelligence, SuperEQ

White Papers

White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white […]

May 7, 2012October 18, 2012Business communication

Good Communication – No Matter the Medium or Message

I have been singing in the local community choir. It’s been great – an opportunity to grow my abilities in a new […]

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Catherine Sherlock
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